Responding to their messages, emails and engaging with them, will go a long way in greatly creating a deeper bond between your company and its customers. People buy from people they know and trust. If your business is online, it will give people the opportunity to get to know you better. In the end, this will result in building a win-win relationships with your customers. A website is a powerful marketing and communication tool with enormous advantages to any kind of business. It’s your business round-the-clock communication channel to the global market and not just your local or national market. The world has become a big global cyber community where interactions, transactions and communication takes place 24/7.